This project involved the editing and design of a 12-part textbook series on Italian wine. Our primary goal was to create a learning experience that is both enjoyable and engaging. Another key focus was to ensure that readers could immerse themselves in Italy’s rich culture and terroir.
To achieve this, we incorporated a photographic, almost sketchbook-like approach, along with illustrations to bring the intricate world of Italian wine to life. This design choice allows learners to experience the complexity of wine knowledge in a visually stimulating way.
While monochrome photography is often considered unsuitable for mass consumption, we deliberately used black-and-white imagery as the main visual element, including on the covers. The strength and beauty of photography are often best expressed in monochrome, capturing the essence of light and shadow. Since such visuals are less likely to be consumed quickly, they naturally possess a long-lasting appeal and durability.
At the same time, the title design of each issue is rendered in vivid, changing colors, creating a dynamic visual identity throughout the 12-part series. When collected together, the full set forms a cohesive and curated collection. To enhance the experience, we also designed a custom binder, allowing readers to enjoy the process of building their own collection over time.