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東屋保存活用計画 HIGASHI DE AERU
歴史と文化を活かした交流拠点をつくろう
本州最東端、岩手県宮古市にある江戸時代の商家。この歴史的建造物、旧東屋酒造店（国重要文化財）を活用し、文化交流の拠点をつくろうというのが東屋保存活用計画（HIGASHI DE AERU プロジェクト）です。
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シアターを中心に域外から集客する文化コンテンツの提供
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洗練された地域文化としての三陸の”食”と”もてなし”の提供
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伝統的芸能、港町の風情と賑わいを再現したマーケットの開催
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古くて新しい町の滞在スタイル(農泊・渚泊)の提供
などをテーマに掲げ、具体的にはゲストハウス、シアターホール、マーケット、シェアキッチン、井戸水の復興などを計画しています。この東屋保存活用計画において、ロゴ、サイン、プロダクトパッケージのデザインなど、計画策定のためのグラフィックデザイン全般を岩田デザイン事務所が手がけました。ロゴマークは「東」の古代文字をモチーフに。文化や人の交流拠点として、交差線の折り重なったデザインに仕上げています。
HIGASHI DE AERU Project
Let's create an exchange base that makes use of history and culture.
A merchant from the Edo period in Miyako City, Iwate Prefecture, at the easternmost tip of Honshu.The Azumaya Conservation and Utilization Plan (HIGASHI DE AERU Project) aims to create a base for cultural exchange by utilizing this historic architecture, Former Azumaya Sake Brewery.
There are various themes such as:
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Provision of cultural contents such as theater that attract customers from outside the area
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Provision of food and hospitality in Sanriku
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Holding a market that reproduces the traditional entertainment and port town's atmosphere and liveliness
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Offering an old and new town stay style (agricultural stay, beach stay)
Specifically, we are planning to install a guest house, theater hall, market, shared kitchen, and well water restoration.
In this plan, Iwata Design Studio designed all the graphics such as logos, signs and product packages. The logo mark is based on the motif of ancient "eastern" letters. As a base for exchange of culture and people, we have finished the design with the intersecting lines folded.
Graphic Design: Iwata Kazunori
Design(Guest House Space): Chiba Kazuhiro (Chiba Keichiku)
Design(Kitchen Space): Amano Miki (A-MANO DESIGN)
Design(Well Space): Haruka Kuryu
Director: Arisaka Tamio (Contents Keikaku)
2020
