If “Niban Senji” (second brew) still holds some refinement, then “Goban Senji” (fifth brew) is something entirely different—a company that emerged from the dregs. At this point, it is no longer tea; it is nothing more than diluted, lifeless water.
The "五" (Go) character is wildly inconsistent—its stroke thickness varies, and its curves are irregular. The upper-right border is completely missing, as if it has been blown away. The "番" (Ban) character was simply fitted into a grid, lacking any deliberate craftsmanship. The "煎" (Sen) character is even worse—created with the same lazy grid-based approach as "番," reducing the act of design to mere execution. And then there’s "じ" (Ji)—which isn't even something a designer would create. It looks like a child’s scribble.
In the end, no effort was made to align or refine these four characters. Instead, clumsiness, absurdity, carelessness, and a lack of technical finesse were intentionally unified into the logo’s concept—a complete departure from conventional design aesthetics.
As for the business cards, the front features the numeral "5", while the back displays the kanji "五", both set against a reversed-out background. The heavyweight luxury cotton paper and four separate printing plates for the front and back create a strikingly extravagant finish.