Unlike conventional paints, which are petroleum-based and contain toxic substances, HiLaRi is an organic paint that is safe for everyone—from professional contractors to children. More than just a paint made from natural materials, HiLaRi was developed by Hans Willi Babka, one of the founding members of Germany’s Green Party, with a philosophy that ensures no harm comes to anyone involved in its production or disposal.
In addition to its calming texture, this paint harnesses the high moisture-regulating and deodorizing properties of soil, making it a high-performance natural material.
Iwata Design Studio handled the design of various tools for HiLaRi, including the package design, package logo, catalogs, envelopes, and business cards. The packages, catalogs, and envelopes themselves were treated as canvases, each hand-painted with HiLaRi paint. The HiLaRi For Lifestyle package logo is also hand-drawn, conveying the message that this paint is safe for children to touch, while evoking the spirit of DIY creativity.