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HiLaRi
世界で唯一の土からできた天然塗料
一般のペンキが石油を原料とし毒性を持つのに対し、HiLaRiはプロの施工者から子どもまで、安心して使えるオーガニック塗料です。単に天然素材から作るというだけでなく、商品の生産から廃棄まで、関わる全ての人々を危険に晒さないという思想に立ち、ドイツ緑の党の創始メンバーの一人、ハンス・ヴィリ・バブカさんが開発。落ち着いた質感に加え、土の持つ高い吸放湿性や脱臭性など、天然素材としての高いポテンシャルを持った塗料です。
HiLaRiのパッケージデザインをはじめ、パッケージロゴ、カタログ、封筒、名刺など諸々のデザインツールを岩田デザイン事務所が制作しています。パッケージやカタログ、封筒自体を塗料のキャンバスと見立て、その全面をHiLaRiの塗料で手描きでデザインしています。HiLaRi For Lifestyleのパッケージロゴもまた、「子どもが直に手で触れられるペンキ」というメッセージを、D.I.Y.を思わせる手描きのスタイルで表現しています。
HiLaRi
The World’s Only Natural Paint Made from Soil
Unlike conventional paints, which are petroleum-based and contain toxic substances, HiLaRi is an organic paint that is safe for everyone—from professional contractors to children. More than just a paint made from natural materials, HiLaRi was developed by Hans Willi Babka, one of the founding members of Germany’s Green Party, with a philosophy that ensures no harm comes to anyone involved in its production or disposal.
In addition to its calming texture, this paint harnesses the high moisture-regulating and deodorizing properties of soil, making it a high-performance natural material.
Iwata Design Studio handled the design of various tools for HiLaRi, including the package design, package logo, catalogs, envelopes, and business cards. The packages, catalogs, and envelopes themselves were treated as canvases, each hand-painted with HiLaRi paint. The HiLaRi For Lifestyle package logo is also hand-drawn, conveying the message that this paint is safe for children to touch, while evoking the spirit of DIY creativity.
Design: Iwata Kazunori
Photo: Iwata Kazunori, etc.
Text: Sakai Yoichiro, Iwata Kazunori
Client: KS AG
2020–
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