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おかわり三昧
 

解析図風に
 

その日に屠畜された豚の新鮮な部位を使い、シンプルに調理したお酒のおつまみ「おかわり三昧」。出張帰りの新幹線車中、仕事終わりのひと時をビールやワインと一緒に楽しめるようにと、東京駅などで販売しています。働く大人たちだけでなく、子どもたちも楽しめるようにと、無添加の優しい味つけにしています。
パッケージデザインには豚のイラストをメインに配置し、ハラミ、レバーがどの部位なのかわかるよう、図鑑式の解析図風でまとめています。


 

Okawari Zanmai
 

In an Anatomical Diagram Style
 

"Okawari Zanmai" is a simple yet flavorful snack made from the freshest cuts of pork, sourced from pigs slaughtered on the same day. Designed to be enjoyed with beer or wine, it's perfect for unwinding after work or during a Shinkansen ride home from a business trip. Available at Tokyo Station and other locations, this additive-free snack is crafted with a mild seasoning, making it enjoyable not just for working adults but also for children.

The package design features a main illustration of a pig, presented in an anatomical diagram style, allowing customers to easily identify cuts like harami (skirt steak) and liver.

 

 

 

Graphic Design: Iwata Kazunori

Illustration: Iwata Kazunori

Client:Cubic Planning

​2022

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