餡の輪
餡を見ればその店がわかる
「右京」や「宮川町 水簾」などで修行を積んだ松本さんが独立し、東京仙川にオープンした和菓子店。「餡を見ればその店がわかる」と言われるほど、和菓子職人にとって最も重要で難しい仕事とされるのが、餡作り。その餡作りを核に据え、職人の伝統を継承すると同時に、コーヒーや紅茶など、洋のスタイルとも合う新しい和菓子の可能性にもアプローチしています。
岩田デザイン事務所ではロゴをはじめ、ショップカード、名刺、パッケージ、シール、暖簾など各種デザインツールを作成してい ます。
An no Wa (The Circle of An)
The Soul of the Shop Resides in the An
After honing his craft at renowned establishments such as "Ukyo" and "Miyagawacho Suiren," pastry chef Mr. Matsumoto opened his own Japanese confectionery shop in Sengawa, Tokyo. It is often said that "the soul of the shop resides in the An (sweet bean paste)," as crafting the perfect An is considered the most vital and challenging task for any wagashi artisan. With this craft at its core, the shop honors traditional craftsmanship while exploring new possibilities for Japanese sweets that harmonize with Western styles, such as coffee and tea.
Iwata Design Studio is responsible for the overall brand identity, including the logo, shop cards, business cards, packaging, stickers, and noren (shop curtains).
ロゴについて
About the Logo
餡の原点となる一粒の小豆をモチーフに、和洋の両スタイルに合う和菓子の世界を、伝統の和柄であり幾何学的な洋 風のテイストも兼ね備えた七宝柄で表現しています。
The logo is inspired by a single azuki bean—the origin of all An. It represents a world of wagashi that bridges East and West through the Shippo (Seven Treasures) pattern. This traditional Japanese motif also possesses a geometric, Western aesthetic, reflecting the shop’s unique fusion of styles.
ラフデザイン例
Rough Design Concepts
小豆に始まり、その一粒の小豆が輪を拡張させていくというイメージで、一つのロゴができるまでさまざまな試作を重ねています。
Beginning with a single azuki bean, the design process explored the concept of that bean expanding into ever-widening circles. We underwent numerous iterations and prototypes to arrive at the final logo, capturing the essence of growth and continuity.
餡の輪
CREDIT
Graphic Design : Kazunori Iwata
Photo : Kazunori Iwata
Client : Annowa
