キッチン文翔館
昭和レトロの雰囲気と、現代的なポップ感覚
新橋の洋食屋「キッチン文翔館」のロゴ、ショップカードなど各種グラフィックツールをデザインしました。オーナーとシェフ、山形出身の2人で立ち上げたお店で、郷里山形の史跡「文翔館」を2人の名前の漢字（文・翔）に掛け合わせています。
キーカラーはグリーン。昭和レトロな雰囲気と、現代風のポップな感覚を同居させたデザインにしています。
Kitchen Bunshokan
A blend of Showa-era retro vibes and a modern pop sensibility.
Iwata Design Studio designed the logo, shop cards, and various graphic tools for Kitchen Bunshokan, a Western-style restaurant (yoshoku-ya) located in Shinbashi. Founded by an owner and a chef who both hail from Yamagata, the restaurant's name is a play on words: it references the "Bunshokan," a historic landmark in their prefecture, while incorporating characters from their respective names (文 and 翔).
The key color is green. The design blends a "Showa-era retro" atmosphere with a modern, pop sensibility.
ロゴについて
About the Logo
ロゴタイプは、垂直、水平、斜めの線のみで構成。ロゴマークは文翔館のシルエットに、ナイフ、フォーク、ビールのイラストで、ここがお酒が楽しめる洋食屋さんであることをストレートに表現しています。
The logotype is constructed using only vertical, horizontal, and diagonal lines. The logo mark features the silhouette of the Bunshokan building integrated with illustrations of a knife, fork, and beer—straightforwardly communicating that this is a place where guests can enjoy Western cuisine alongside a drink.
会社ロゴと名刺のデザイン
Corporate Logo and Business Card Design
キッチン文翔館の運営会社 tam phaseのロゴと名刺デザインも手掛けています。p、h、tのアンダーとハイのラインを、斜めのphase（局面）で切り取っています。ネガティブスペース（文字ではない余白の空間）を活かすことで、局面の切り取り面が現れるデザインに。
We also handled the logo and business card design for tam phase, the operating company of Kitchen Bunshokan. In this design, the ascenders and descenders of the letters p, h, and t are sliced by a diagonal line representing a "phase." By utilizing negative space (the empty areas around the letters), the design makes the "cut surface" of the phase visible.
キッチン文翔館
CREDIT
Design : Kazunori Iwata
Photo : Kazunori Iwata
Interior Design : Takayuki Namba
Client : tam phase
2018
