東屋保存活用計画 HIGASHI DE AERU
歴史と文化を活かした交流拠点をつくろう
本州最東端、岩手県宮古市にある江戸時代の商家・東屋（あずまや）。この歴史的建造物、旧東屋酒造店（国重要文化財）を活用し、文化交流の拠点をつくろうというのが東屋保存活用計画（HIGASHI DE AERU プロジェクト）です。
* シアターを中心に域外から集客する文化コンテンツの提供
* 洗練された地域文化としての三陸の”食”と”もてなし”の提供
* 伝統的芸能、港町の風情と賑わいを再現したマーケットの開催
* 古くて新しい町の滞在スタイル(農泊・渚泊)の提供
などをテーマに掲げ、具体的にはゲストハウス、シアターホール、マーケット、シェアキッチン、井戸水の復興などを計画しています。この東屋保存活用計画において、ロゴ、サイン、プロダクトパッケージのデザインなど、計画策定のためのグラフィックデザイン全般を岩田デザイン事務所が手がけました。
Azumaya Preservation and Utilization Plan: HIGASHI DE AERU
Creating a Hub for Exchange Rooted in History and Culture
The Azumaya, an Edo-period merchant house located in Miyako City, Iwate Prefecture—the easternmost point of Honshu—is the heart of this initiative. The Azumaya Preservation and Utilization Plan (HIGASHI DE AERU Project) aims to transform this historic structure, formerly the Azumaya Brewery (a Nationally Designated Important Cultural Property), into a vibrant hub for cultural exchange.
The project is built around several core themes:
* Providing cultural content centered on a theater to attract visitors from outside the region.
* Offering Sanriku "shoku" (cuisine) and hospitality as a form of sophisticated local culture.
* Hosting markets that recreate the charm and bustle of a port town alongside traditional performing arts.
* Providing a "old-meets-new" stay style (such as Farm-stays and Seaside-stays).
Specifically, the plan includes a guesthouse, theater hall, market, shared kitchen, and the restoration of well water. Iwata Design Studio was responsible for the overall graphic design throughout the planning phase, including the logo, signage, and product packaging.
ロゴについて
About the Logo
ロゴマークは「東」の古代文字をモチーフに。文化や人の交流拠点として、交差線の折り重なったデザインに仕上げ ています。
The logo motif is based on the ancient character for "East" (東). To symbolize its role as a hub for culture and human interaction, the design features a series of overlapping and intersecting lines.
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呼び水プロジェクト
The "Yobimizu" (Priming Water) Project
東屋の駐車場内に残された井戸を、地域の集いの場、有事の防災井戸として活用しようと、井戸復活に向けた「呼び水プロジェクト」を実施。クラウドファンディングのLPや復活した井戸（あかしの井戸）のロゴなど、同プロジェクトにかかわるさまざまなデザイン制作をしています。
As part of the initiative to restore the well located in the Azumaya parking lot, the "Yobimizu Project" was launched. The goal is to utilize the well as a community gathering spot and a vital water source for disaster prevention. Iwata Design Studio has handled various design elements for this project, including the crowdfunding landing page and the logo for the restored well, known as the "Akashi Well."
東屋保存活用計画 HIGASHI DE AERU
CREDIT
Graphic Design: Iwata Kazunori
Design(Guest House Space): Chiba Kazuhiro (Chiba Keichiku)
Design(Kitchen Space): Amano Miki (A-MANO DESIGN)
Design(Well Space): Haruka Kuryu
Director: Arisaka Tamio (Contents Keikaku)
2020
