岩田デザイン事務所
IWATA DESIGN STUDIO

伊予柑酒「怒麻しぼり」

瀬戸内の柑橘農業を次世代へ繋ぐために

1888（明治22）年より栽培されてきた日本の在来柑橘・伊予柑。香り高く滋味に富みながら、簡便さを求める消費傾向の今、外皮が固く剥きにくいという理由で生産量は減少の一途をたどっています。
愛媛県今治市の井上果樹園は、そんな伊予柑をはじめとしたフルーツを無農薬で栽培し、柑橘の消費減少で耕作放棄されていった園地を再び甦らせ、新規就農者の受け入れに取り組んでいます。
その井上果樹園の伊予柑を、甘味だけでなく苦味も生かす独自の搾り製法でジュースにし、蔵元直詰で純米酒と和したリキュールがこの「怒麻（ぬま）しぼり」です。
「怒麻」は、今治をはじめとする愛媛県北部の旧国名。土地の精神を受け継ぐ名を冠し、瀬戸内の農業再生と持続可能な農法を未来へつなぐ願いを新しく生まれたこのフルーツリキュールに込めています。

Iyokan Liqueur “Numa Shibori”

Connecting Setouchi Citrus Farming to the Next Generation

Iyokan, a native Japanese citrus cultivated since 1888, is known for its rich aroma and deep flavor. Yet in today’s consumer climate, where convenience is prioritized, its thick, hard-to-peel rind has led to a steady decline in production.
Inoue Orchard in Imabari, Ehime, cultivates Iyokan and other fruits without pesticides. In response to the decline in citrus consumption, the orchard has been revitalizing abandoned groves while also welcoming and supporting new farmers.
Using Iyokan from Inoue Orchard, a juice is produced through a unique pressing method that draws out not only sweetness but also the fruit’s characteristic bitterness. This juice is then blended with junmai sake and bottled directly at the brewery to create the liqueur “Numa Shibori.”
“Numa” refers to an old regional name once used for northern Ehime, including Imabari. By adopting a name rooted in the spirit of the land, this fruit liqueur embodies a commitment to revitalizing Setouchi agriculture and carrying forward sustainable farming practices into the future.

ラベルデザイン

Label Design

ラベルには、ほとばしる果汁をデザイン。黒い背景に伊予柑の色彩が浮き上がります。

The label expresses the bursting vitality of freshly pressed juice. Against a black background, the vibrant color of Iyokan emerges vividly.

封緘シールと蓋

Seal and Cap

封緘シールにも果汁の一滴をデザイン。蓋は、無農薬栽培のナチュラルなイメージに合わせ木目調のデザイン。

The sealing sticker features a single drop of juice. The cap is finished with a wood-grain design, reflecting the natural character of pesticide-free cultivation.